While most modern web browsers now support WebP files, some still do not. Simply turn on the new Include WebP images option, which is at the bottom of the Website tab of the Utilities > Web Properties dialog. Xara Designer Pro+ offers the option to automatically export images in your websites in WebP format. Use WebP images automatically for Xara Designer Pro+ pages. Use your keyword on the actual filename of your photo.Use the keyword in the “alt” text of some of your images.
With Designer Pro+ this transformation to WebP is done automatically for you If you are using stock photos, you can edit and modify them with Designer Pro+ to appear more original. Web page images also have a big impact on SEO, so make sure you don’t forget to optimize them: An original image that will catch the attention is the best. Try to make it shorter than 160 characters or it will be cropped.Īdd your image tag. You can include your keyword once in the text, and make sure it is inviting users to open and read your page. Remember to add your keyword as early as possible and keep it shorter than 60 characters if possible.Īdd your description tag. To open this dialog go to Utilities > Web Properties > Open Graph.Īdd your title tag. You can set up your title tag and description in Xara Designer Pro+ using the Open Graph Dialog.
Use an original and catchy image as the image tag. Use the keyword in the description tag. Extra tip: It seems adding a question to your title tags helps to get better click rates. Use the Keyword in the title tag, as early as possible. When shared on Social Media, either by you or other people. The title and description tags are the information about your page that is presented when other pages link to it, for example: Write keyword-rich and informative title and description tags, as they often determine if people click on your page or not. Keyword usage in your title and description tags Whenever is relevant, use external links to authority sites in your niche. To find these related words you can research what topics are covered in pages that are currently ranking for your target keyword. For example, in a text about brownies, it is natural that words such as flour, cacao, dessert, etc. Include related terminology in your text. Don’t overdo ir and always make sure the text sounds natural. Use the keyword in your content, ideally in the first 100 words and some of the subtitles (H2 and H3). It should also appear as an H1 on your code. Use the keyword in your actual page title. Use your Keyword in the URL for the page. No more than 4 clicks are required from any page on the website to access this page. The content is comprehensive, informative, easy to consume and it satisfies the search intent. What will they type on the search engine? That’s the keyword you target (e.g. What is the visitor ultimately trying to do? That’s the search intent (e.g Go to a good hairdresser in London to cut their hair). General on-page SEO optimizationĮach page that you are optimize for SEO should target a unique Keyword with distinct search intent. Most of them take a few minutes to do and you don’t need any additional tools. While SEO is very complex, there are low-hanging fruits that you can apply immediately to your web pages. That’s why adding your keyword in the title, optimizing images or the URL can give your web pages a boost in the search rankings, given that your content is useful and entertaining. When we talk about ‘on-page SEO’ we mean all the actions done to optimize a web page for search engines, to help them find it and show it in the top rank of search results.Īs of 2021, even with search engines becoming more clever about what is good and relevant content for the users, they still need clues to help them understand what a page is about. What is on-page SEO and why is it important?
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