They are actually pin-sharp screens and as guests walk by their names flash up in testimonials on the adverts thanks to their MagicBands. The attention to detail even extends to the signs which appear to be backlit posters advertising local products like tea and tour guides. Maps and compasses sit on the shelves, tents are arranged on platforms and hiking gear hangs from the wooden rafters. The roller coaster climbs up a scale model of Everest itself and the hiking theme begins in the queue which looks like a Himalayan base camp. Guests’ names flash up on screens at the end of It’s a Small World and are even more subtly integrated into Expedition Everest at Disney’s Animal Kingdom park. The long-range device inside them sends out signals to beacons all over the parks so that guests can have their experience personalized. It is no exaggeration.ĭisney uses every trick in its spell book to make the bands seem genuinely magical. Before the parks closed, White talked us through Disney’s plans to introduce even more wireless interactivity and explained how it will have a magic touch.
“The MagicBand is an example of how we use technology to create great memories through these really frictionless moments, whether it’s going to your hotel or getting on a ride,” says Kelly White, Disney World’s vice president of digital strategy. Not needing to use cash or credit cards adds to the escapist atmosphere in the parks and even manages to make paying seem like an enchanting experience. All guests need to do is type in their PIN and touch the band to a reader which also bears the outline of Mickey’s ears. This contactless capability will come into its own when the parks reopen as it will avoid the need for guests to handle cash.Īfter choosing a PIN, guests can link their credit cards to their MagicBands so that they can be used to pay in Disney World’s shops and restaurants. They are also given to anyone staying at the 18 on-site resorts because they open room doors too. Although old-fashioned entry cards are still available, most Disney World guests now simply touch in at the gates with their MagicBands which can be bought online or in the stores at the 25,000 acre resort. Gone are the days of needing key cards to get into hotel rooms and the parks.
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